iResearch Consulting Group is the first professional market research company in China that focuses on Internet media, E-commerce, Online games, wireless value-added and other new economic fields which relate to Internet industry. Offering market research and strategic consulting services to both new economic industry clients and traditional industry clients, we provide standard research reports and customized research of marketplace and consumer attitudes and behaviors. iResearch aims at being the leading research company in this Internet era—professional, accurate and independent.

iResearch was established in 2002. The founder, Mr. Henry Yang, who graduated from East China University of Science and Technology, was among the first crop of Internet industry professionals in China . Before iResearch, he joined Soim in 1998 as a marketing manager. In late 1999, he took responsibility for overhauling the WiseCast website. WiseCast.com, established in 1997, was one of the earliest Internet advertising and marketing companies.

With a head office in Shanghai and a branch office in Beijing, the company has the largest professional research team at close to 30 employees, including more than 10 dedicated Internet researchers, and releases more than 40 research reports about China's Internet economy each year.

More...